Posera and FanBox are pleased to announce seamless integration
04 May 2005 17:04
FanBox Inc. and Posera are pleased to announce the complete integration of FanBox’s MS2 technology platform. As such, Maitre’D users can now enjoy all the functionality and features for managing loyalty programs, promotions, gift cards, and affinity groups with FanBox. The FanBox MS2 technology platform offers transactional management, as well as integrated real-time marketing tools.
FanBox President, Daleyne Guay, states: Since communication is inseparable from the transaction process, it is essential to maintain a real-time emotional bond with customers. It takes a lot more than simply accumulating points to keep customers loyal.” Furthermore, an electronic money exchange solution is embedded into the gift card management, which allows for automated management within a restaurant chain environment.
The promotional phase enjoys similar benefits since MS2 processes the details of customer transactions in real-time and rewards them with a personalized touch. By accessing the restaurant’s Web site, customers also have access to account information such as the number of points they have accumulated or their gift card balance. The gift cards can even be used for online purchases and redemptions, as well as those carried out by telephone.
Michel Côté, Vice President and General Manager of Posera adds: “This integration will allow restaurant operators to maximize the use of information collected at the point of sale and create effective and profitable marketing programs. Furthermore, our customers can benefit from increased profits since the MS2 solution offers functions that can help increase sales.”